The Founders

Stewards of Wyrdwood’s Beginning


Wyrdwood did not begin as a product or an attraction. It began as a commitment — to build a place that could endure, evolve, and be shaped by those who inhabit it.

The founders of Wyrdwood bring complementary strengths to that task. One leads with creative vision, world-building, and narrative cohesion. The other anchors the project in structure, logistics, and long-term sustainability. Together, they balance imagination with discipline, ensuring Wyrdwood is not only compelling, but viable.

Their role is not to rule the world of Wyrdwood, but to safeguard its foundations — so that what is built here can grow beyond them, without losing its integrity.

Why Founders Matter


Wyrdwood is not being launched. It is being built — deliberately, over time.

Founders are not customers and not spectators. They are early stewards who help establish the land, set cultural norms, and influence the direction of the world while its foundations are still being laid.

This page exists to identify those responsible for guiding that process, and to make clear how they may be contacted in matters of governance, structure, and long-term planning.

Stewards of the World


Wyrdwood is guided by those responsible for its long-term integrity.

The role of the founders is stewardship: maintaining coherence between vision, structure, and community as the world develops.

Decisions are made with longevity in mind, not short-term momentum.

This is not a temporary project. It is a world intended to endure.

Sarah Heppinstall

Co-Founder · Operations & Development
Leads land development, infrastructure planning, and long-term operations to ensure Wyrdwood is built responsibly and sustainably.

Gary Heppinstall

Co-Founder · Creative Director
Gary is responsible for the creative direction, world design, and long-term vision of Wyrdwood, with a focus on coherence, sustainability, and community trust.